Company

DXN

About Us

DXN was founded by Dato' Dr. Lim Siow Jin, a graduate from the prestigious Indian Institute of Technology. Dato' Dr. Lim started the business in quest of the benefits of mushroom on human health. His deep interest and endless effort drove him to utilize the fullest potential of Ganoderma or Lingzhi, which is well-known as the King of Herbs, for human health and wealth, with the establishment of DXN in 1993.

The core business activities of DXN include cultivation, manufacturing and marketing of the health food supplements. Based in Malaysia with worldwide operations, the company is well-known for its Ganoderma business. Its product lines include dietary supplements, food and beverages, personal care products, skin care and cosmetics, household products and water treatment system. Since its inception in 1993, DXN has upheld its concept of 'One Dragon One World One Market and One Mind'. With this powerful concept, DXN has sailed through continuous growth over the years. On 30 September 2003, DXN Holdings Berhad was listed on the Main Board of Bursa Malaysia. DXN was delisted on 27 December 2011 due to a take-over offer by the founder.

DXN Holdings Berhad is the investment holdings and management company of DXN Group. DXN's high regard for quality earned the company many outstanding citations and recognitions from various health and business organizations. Along with the solid foundation and sustainable development, DXN has rapidly diversified into other business activities, which include property, information technology, etc. In its core business of direct selling, the rapid global expansion of DXN is recognized internationally by its vast growth of members worldwide and its amplification of footprint in key strategic locations. With over seven million registered distributors worldwide, DXN is solidifying its position as the world leader in Ganoderma products.

Founder

Dato' Dr. Lim Siow Jin

The Founder

DXN was founded by Dato' Dr. Lim Siow Jin, a graduate from the famed Indian Institute of Technology. Dato' Dr. Lim has a deep interest in mushrooms and their relationship with human health.

After more than 20 years of careful research and scientific analysis, Dato' Dr. Lim discovered the specific benefits of Ganoderma or Lingzhi and its corresponding effects on human health. Realizing Lingzhi's importance and health benefits, Dato' Dr. Lim began sharing his knowledge about this miraculous herb among his friends and colleagues who mirrored his passion for good health.

Dato' Dr. Lim did not stop there. He felt that he should form a company that would help more people to get acquainted and utilize the benefits of this miraculous herb. In 1993, Dato' Dr. Lim's dream came true when he established DXN in Kedah, Malaysia.

  • 1997
    • Doctorate in Philosophy (Alternative Medicines) by the Indian Board of Alternative Medicines
  • 2001
    • BKM Award from the Sultan Kedah of Malaysia
    • Top 10 Outstanding Chinese Youth by the Youth Association, Kedah State, Malaysia
  • 2002
    • Doctorate in Science (Alternative Medicines) by the Indian Board of Alternative Medicines
    • Millennium Award
      By the International Association of Educators for World Peace in recognition of his steadfast commitment to world peace and friendship through holistic health and healing, thereby promoting a physically healthy, mentally strong and socially developed society.
    • Albert Schweitzer Award By the Positive Life Foundation in appreciation of his exemplary humanism, untiring peace activities and profound compassion in the spirit of the late Albert Schweitzer, a 1953 Nobel Peace Prize recipient.
    • DSM Award from Yang Dipertua Negeri Melaka, Malaysia
    • Physician of the New Millennium Award by the Alternative Medicines Research Institute (Canada)
      Dato' Dr. Lim has earned distinction for significant contributions to the Health and Well Being of Humanity.
    • Certificate of Appointment as Senior Visiting Professor (Natural Healing & Ganotherapy)
      By the Open International University for Alternative Medicines
    • Certificate of Fellowship World Health, Environment and Peace Foundation
      By the World Health, Environment and Peace Foundation
  • 2005
    • Dato' Setia Diraja Kedah (DSDK) Award from The Sultan of Kedah, Malaysia
    • Mother Teresa International Award 2004
      From The Mother Teresa International & Millennium Award Committee under the auspices of All India Minority & Weaker Sections Council
  • 2007
    • Gold Badge of "Global Quality Management" from The Trade Leaders' Club and Editorial of OFICE, Geneva, Switzerland.
  • 2010
    • DXN CEO, Dato' Dr. Lim Siow Jin has been bestowed the Prominent Business Leader Award in the 2nd "Prominent Business Leaders Award 2010"
    • Honorary Advisor of Peace Society Worldwide
      By Peace Society Worldwide, a Global Civil Organization for Universal Peace & Harmony, and working for the promotion & inculcation of the ideas & principles of world peace, harmony, tolerance, non-violence, international understanding and co-operation in conjunction with United Nations and its various agencies.
    • Award of Excellence For Service To The Humanity by Peace Society Worldwide for his exceptional contribution to the Society.
    • Award of the honoris causa Degree of ACADEMIC FELLOW with rank of Professor
      By ACADEMIE SCIENTIFIQUE INTERNATIONALE VIE UNIVERS NATURE of TOULOUSE France.
    • The Medal of Brand Scientist
      Dato' Dr. Lim Siow Jin being awarded with Brand Scientist of the Year by Pakistan Prime Minister Mr Yousuf Raza Gilani (DXN Pakistan Country Manager, Mr Zarif Ahmed receives the award on behalf of Dato' Dr. Lim Siow Jin ).
  • 2012
    • The "Tathagat International Excellence Award 2012" during the 6th International Conference on Ayurved and Complementary Systems of Medicine for his outstanding contribution in the field of health and wellness.

DXN Concept

One Dragon

The entire process - cultivation, processing and marketing is solely done by the Company under strict quality control.

One World
One Market

Each and every distributor enjoys worldwide bonus with single membership.

One Mind

The company and the distributors single-mindedly concentrate on doing DXN business.

DXN Philosophy

Low Price, High Quality; Low Profile, High Income.

Our philosophy - to provide low price and high quality products, to keep a low profile while generating high income is ideal for direct selling. This system is equitably accessible to anyone of any background. Our free enterprise system enables anyone to enjoy personal achievements that lead to greater financial independence. More importantly, numerous people have testified to the benefits of our products when they gained better health through consumption of our products. Our philosophy is the foundation on which our success in the direct selling industry is built.

DXN Logo

Corporate Identity

RED

RED represents fire to symbolize the company's fighting spirit to progress.

The Red Oval symbolizes the rising sun to represent aggressiveness, single-mindedness and persistence in achieving DXN's vision.

GREEN

GREEN represents trees to symbolize the dynamic growth and expansion of our market.

The Green Branches symbolizes Ganoderma to represent the company's strong commitment for growth and relentless striving to achieve excellence by focusing on the health-based industry.

BLUE

BLUE represents water to symbolize the company as the foundation for all the vigorous developments.

The Blue Horizontal Line symbolizes the company as the power source for the impetus of business development.